Sustainability has always been a part of our ethos at Prima. It's driven by the whole team, from our founder through to our newest team members.
The coffee industry is littered with potential for social, economic, and environmental impacts.
In some ways this is the nature of the task at hand – every cup is a challenge – we deal in organic products which require people from different cultures all over the world to work together over vast distances, it’s reliant on the earth and the rain and the US dollar.
There are just so many opportunities to get it wrong. But that is also what’s so great about it. We have huge opportunities to make a real positive impact by doing things right (or better).
We roast coffee that puts the earth and people first.
EARTH FIRST | PEOPLE FIRST
Why sustainability is so important to us
- It's good for everybody. We believe that we have a responsibility to help protect the environment and the people who depend on it.
- It's good for business. By reducing our environmental impact, we are saving money and reducing our risk.
- It's the future. The coffee industry is facing a number of challenges, including unfair labour practices, climate change and water scarcity. We believe that by adopting sustainable practices, we can help to ensure the future of our industry.
Sustainability has always been a part of our ethos at Prima. It's driven by the whole team, from our founder through to our newest team members. This report is an attempt at capturing the Prima ethos and driving it forward. .
First, we want to capture and celebrate the work we’ve done to build a sustainable coffee business that puts people and our earth first. It’s about communicating to you – our customer, supplier, distributor, potential employee, investor – what we’re about, the tangible actions we’ve taken and the results we’ve achieved.
To be honest, this report does feel a little grandiose for a small company like ours, on the other hand, sometimes being a small company can be an all too easy excuse. We’ve been able to see the scale of the impact that we can have and we hear how valuable our efforts have been for our customers and stakeholders. So we’re going for it. Settle in with a fresh cup and enjoy!
— LEE MCDERMID, PRIMA ROASTERY