Welcome to our world, nestled between the Port Hills and the Pacific. Since 1995, we've been driven by our unwavering dedication to our craft, customers, and community. With coffee as our passion and sustainability as our compass, come join us to share the experience and savour the flavours.
EARTH FIRST | PEOPLE FIRST
Better coffee together
We take ethical sourcing seriously. We are a Fairtrade-licensed roastery and produce a range of Fairtrade Organic blends and single-origin coffees.
Avoiding waste and single-use packaging has been a focus for Prima since our inception in 1995. Over 10 years ago, Prima was the first coffee roaster in New Zealand to adopt compostable packaging for our fresh coffee. Since then we’ve taken a number of steps to avoid materials from our business being sent to landfill. We apply the Zero Waste Hierarchy to our waste minimisation efforts. We focus firstly on designing out waste, then reducing and reusing. Where that hasn’t been possible we recycle or compost.
What People Are Saying
Best in the south
"The best coffee on south island! We traveled a lot and had a lot of very good coffees, but not one could beat the Prima ones 😋."
Try the TB3
"Fabulous to have such good coffee roasted locally!We enjoy the "letters and number" ... TB3 blend. They happily fill our stainless steel canister with beans!"
"Drinking "Dash" this morning, thought I'd give it a go with no milk which is unusual for me unless it's great coffee and BooM it sure is smooth.Really happy with this coffee choice."
"Great to buy my beans direct from the roastery and to know they are fresh....and the coffee machines and accessories have got me thinking that I need to upgrade to some decent gear!!"