Hi, we’re Prima Roastery.

For over 25 years our team has been dedicated to their craft, customers, and community, tucked away between the Port Hills and the Pacific in Otautahi. We roast high-quality, ethically sourced and sustainable coffee. Our coffee is really good... for everybody.

Earth First

  • Our roastery cafe has been single-use-cup-free since 2017.
  • We deliver coffee to our central city customers in reusable tins.
  • All of our fresh coffee packaging is compostable and made here in New Zealand.
  • We offer compostable packaging collection at cafes throughout Otautahi, Christchurch.
  • We’re measuring our waste and emissions to help us improve year after year.

People First

  • We’re a Fairtrade Licensed roastery which helps ensure farmers get treated fairly.
  • We provide our employees with a living wage.
  • We think and act local, working with those around us to build a vibrant community.

Coffee First

  • Our super passionate roasting team batch roast our coffee daily.
  • We offer a wide range of 100% arabica blends and single-origins to suit every taste.
  • We are always experimenting with new origins, processing methods and roast profiles.
  • Along with great coffee, we’ve got equipment and knowledge to help you get the most out of every cup.

"Our team is the heart of Prima Roastery. They are passionate about great coffee, sustainability, and community."


Our History

Caffe Prima was established in 1995, in Otautahi, Christchurch [95 . 03] by founder Geoff Johnson. Initially focused on contract roasting, the name Prima stayed hidden from view in the depths of industrial Woolston. Nonetheless, the business was a success, owing to great tasting coffee, a positive can-do culture and, even then, sustainability considerations.


Locally roasted, ethically sourced coffee

Freshly roasted every day right here in Otuatahi, Christchurch

Ethically Sourced Coffee

Compostable Bags - 10 years ago!

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equipment online