What's the story...



Prima started out as "Caffe Prima" in a small city garage in 1995 with its first house blends, Blue Mountain and Diva. Since then, we have learned and grown, changed hands and rebranded to eventually become Prima Roastery. Here our passionate team of coffee drinkers use their extensive experience to craft a comprehensive range of blends and single origins as well as assemble and test a line-up of the best brewing equipment.



Tucked in between the Port Hills and the Pacific, Christchurch. Since 1995 our team have been here working, dedicated to their craft, customers and community. Coffee is our passion, making it sustainable is our focus...



We take ethical sourcing seriously. We have to because it's important to us and it's complicated as well. We are a Fairtrade certified roastery and produce a number of Fair Trade blends and single origin coffees. Looking for the Fairtrade label is a great way to ensure the products you use are ethically sourced. But it's not the only way, it's a big wide world out there and not all of it is officially assessed, so we work with our partners and at times directly with farmers to ensure, Fairtrade certified or not, that we can stand by the process by which the coffees we supply were grown and obtained.



Compostable cups and bags! Seems like a cool idea. But where do they go, can I put them in my green bin? The answer is unfortunately no, the Christchurch City Council collection won't currently take any compostable packaging. What you can do is compost them yourself and feed your garden with the goodness. Otherwise, if you can't manage that you can drop them back to us and we'll compost them at our little farm in Leeston. The idea is to take responsibility for all of the packaging waste that we produce as a business... we reckon it's worth a try huh

Our Team... Karen - Office Manager and Health & Safety Colin - Roaster and Technician Jesse - Roaster and Account Manager India - Account Manager and Operations


Sherpa Coffee is a Sister brand of Prima and New Zealands first importer and roaster of premium Nepali Arabica coffee beans. Our goal is to build a business around supporting the coffee industry and small business in Nepal. But at the same time we are passionate about our coffee so you will find a selection of blends with the best quality beans from a variety of origins.

Our journey with Nepali coffee started in 2013 when we first visited Nepal with Habitat for Humanity. The place captured us with it's positivity and vibrance.....